Epic Storyworlds has secured a significant agreement with TV5Monde+ to globally launch the acclaimed children's animated series 'Guiby the Super Baby'. This collaboration will introduce the Quebec-produced show to a vast French-speaking audience across 160 territories, including Europe, Africa, Asia, the Pacific, West Asia, the U.S., and Latin America. The series, originally based on a popular Quebec comic book by Samuel Parent, focuses on a fearless young protagonist who transforms his fears into superpowers to battle monsters. This partnership aims to leverage the universal appeal of the show's themes, delivering action-packed adventures and heroic narratives to young viewers worldwide, building on its existing success on digital platforms like Roblox and YouTube.
The expansion marks a strategic move for Epic Storyworlds, as it seeks to amplify the global presence of its Quebec-originated content. The initiative highlights the belief that culturally specific narratives can achieve broad international resonance when underpinned by universally relatable themes such as courage and overcoming adversity. With its established digital footprint and this new broadcast deal, 'Guiby the Super Baby' is poised to capture the imaginations of many more children, reinforcing the company's vision for its unique storytelling.
Global Reach of 'Guiby the Super Baby'
Epic Storyworlds, a Canadian children's content creator, has solidified a distribution agreement with TV5Monde+, a French on-demand streaming platform, for its animated series 'Guiby the Super Baby'. This partnership is set to expand the visibility of the Quebec-made show, consisting of 30 seven-minute episodes, to over 60 million screens in 160 French-speaking regions globally. The territories covered span a wide geographical area, encompassing Europe, Africa, Asia, the Pacific, West Asia, the United States, and Latin America. This extensive reach is a testament to the show's potential for international appeal, allowing a diverse audience of young Francophones to engage with the series.
The series, derived from a well-loved Quebec comic by Samuel Parent and produced in collaboration with Télé-Québec, targets children aged 6 to 9. It chronicles the adventures of a brave child who confronts and defeats monsters that appear in the dark. Steve Couture, President and Executive Producer of Epic Storyworlds, expressed enthusiasm for the global launch, emphasizing that the story of a 3-and-a-half-year-old transforming fear into a superpower will resonate with children everywhere. He highlighted Epic Storyworlds' conviction that Quebec's narratives can transcend borders, offering young audiences universally relatable themes with a distinctive Québécois essence, thereby encouraging children to find strength in facing their fears.
Expanding Digital and Broadcast Footprint
The success of 'Guiby the Super Baby' is not limited to its upcoming broadcast expansion; the series has already established a strong presence on various digital platforms. Its digital footprint includes impressive performance on Roblox, where it has accumulated over 455,000 plays and more than 38,000 hours of engagement. Furthermore, the show has garnered 24,000 subscribers on its new YouTube channel, with English-language episodes recently introduced, indicating a growing appeal beyond French-speaking audiences and a successful cross-platform strategy. This dual approach of digital engagement and broadcast distribution underscores the series' robust market penetration strategy.
Jessica Labi, Head of Distribution and Brand Strategy at Epic Story Media, Epic Storyworlds' affiliate company, conveyed excitement about collaborating with TV5Monde+ to introduce 'Guiby the Super Baby' to the global market. She affirmed that 'Guiby' delivers precisely what children desire in entertainment: high-octane adventures, heroic characters, and exhilarating battles against various creatures. This strategic expansion is designed to maximize the show's reach and impact, ensuring that its compelling blend of action and inspiring themes connects with a broad international youth demographic. The combination of digital popularity and global broadcast partnerships positions 'Guiby the Super Baby' as a significant international children's property.
